A.P.C. … EASY AS 1, 2, 3


Don’t you know French brand A.P.C. ?

This acronym stands for “Atelier de Production et de Création”. Founded by Jean Touitou in 1987, A.P.C. suits perfectly the French mademoiselle. Classy, chic, yet really comfy, with a vintage hint (though it’s definitely modern). The mens collections is not less interesting, especially for its incredible denims (with Japanese fabric). The stores are fabulous, and I love to have a look at the sales teams photographed on their instagram. Like the A.P.C. family. By the way, Caroline de Maigret (de canard – french joke) loves APC, but I don’t know if she mentioned it in her book “How to be Parisian : wherever you are”. Because I didn’t read it.

Anyway, here is my dream wardrobe in the Fall collection !


Everything available on http://www.apc.fr




The rescue kit for the new mom : crossbody bag or backpack to keep your arms free for hugs, a hat for the bad hair days, a trench for rainy days with the stroller, comfy yet happy clothes & shoes, sunglasses to hide your tired eyes with glamour and all you need to enhance your lips. Model Coco Rocha with her baby boy.


Mary Katrantzou sweatshirt, Gucci pants, Lano Lanolin lip treatment, Nike sneakers, Smith & Cult lip lacker, The Row backpack, Lanvin bag, Robert Clergery brogues, Linda Farrow sunglasses, Maison Michel hat, J.Crew trenchcoat, Joseph dress