Don’t you know French brand A.P.C. ?
This acronym stands for “Atelier de Production et de Création”. Founded by Jean Touitou in 1987, A.P.C. suits perfectly the French mademoiselle. Classy, chic, yet really comfy, with a vintage hint (though it’s definitely modern). The mens collections is not less interesting, especially for its incredible denims (with Japanese fabric). The stores are fabulous, and I love to have a look at the sales teams photographed on their instagram. Like the A.P.C. family. By the way, Caroline de Maigret (de canard – french joke) loves APC, but I don’t know if she mentioned it in her book “How to be Parisian : wherever you are”. Because I didn’t read it.
Anyway, here is my dream wardrobe in the Fall collection !
Everything available on http://www.apc.fr