A.P.C. … EASY AS 1, 2, 3

BRAND, FASHION

Don’t you know French brand A.P.C. ?

This acronym stands for “Atelier de Production et de Création”. Founded by Jean Touitou in 1987, A.P.C. suits perfectly the French mademoiselle. Classy, chic, yet really comfy, with a vintage hint (though it’s definitely modern). The mens collections is not less interesting, especially for its incredible denims (with Japanese fabric). The stores are fabulous, and I love to have a look at the sales teams photographed on their instagram. Like the A.P.C. family. By the way, Caroline de Maigret (de canard – french joke) loves APC, but I don’t know if she mentioned it in her book “How to be Parisian : wherever you are”. Because I didn’t read it.

Anyway, here is my dream wardrobe in the Fall collection !

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Everything available on http://www.apc.fr

 

FLATS & JEANS

FASHION

I’m stuck in a comfort addiction. Sunny day on its way … show some skin (at least your ankles) and put on your shades !

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Ellery sunglasses, Gucci sweater, Madewell jeans, Gucci slippers, Mulberry bag, Alexander McQueen sunglasses, Paskal top, APC jeans, Aquazzura flats, Dolce & Gabbana bag, Karen Walker sunglasses, Vanessa Seward silk shirt, Stella McCartney jeans, The Row flats & clutch, Cutler & Gross sunglasses, Protagonist body, Facetasm jeans, Chloe ballet flats, Karl Lagerfeld clutch

New Mango campaign feat. Scarlett Johansson

FASHION, PEOPLE, TREND

Denim look + high waist belt = OK
Kaki touch = OK
But God, the sleeveless trench… Come on Mango, couldn’t you do better ?
The cold neon atmosphere of the campaign is not really up to date either, and doesn’t fit with what you would expect for a spring-summer communication.
See below the pics to judge by yourself.