Hot now : Ballerina !


Carrie – SJP – Bradshaw had understood it long before, Marc Jacobs reminded us last fashion week, the ballerina bun is the new accessory to dope an outfit.
Wear it very high, topknot, and messy. Like “I’m so hot I can’t help it, look I’m just out of my bed”. It can be on the side, which adds to the 1 minute hairdo style.

From the best vintage movie ever

The Childlike Empress of Fantasia, The Neverending Story (1984)

To a now-not-so-recent TV show

Sex and the City, Sarah Jessica Parker / Carrie Bradshaw

To fashion shows

Marc Jacobs – RTW SS10

Louis Vuitton – RTW FW09

To Celebs

Chloe Sevigny, Cameron Diaz, Rachel Bilson, Erin Wasson, Kirsten Dunst

To Fashion Journalists

Florence Willaert, Grazia (and also my dear office mate, see our adventures here)

To Hipsters

Images from various street style blogs, thecobrasnake, and last one from Emanuele Fontanesi.

Bonus :

Elton John – TIny Dancer

ITW : Gonzague


Hey Alex
Hey there

Who’s that Gonzague ? your sort of evil twin ?
Nobody really. I’ve been using that name for quite a while now, till i created my own graphic design & creative direction studio, called House of Gonzague. It all started many years go, lonely child growing up in a remote place with tons of imaginary worlds… Gonzague is a part of that.
now it’s a name for my company, a way of creating a distance between what i am and what i do.

Why did you pick Gonzague ? Because it sounds French ? Because it sounds aristocrat ? Both ?
It really works with your sophisticated art, by the way.

Gonzague is just the outstanding survivor in a bunch of other “characters”. I like the way it sounds, for sure, the french aristocratic feeling there is to it… but it all started with a teenage-historic-fantasy really, no dark secret behind it… i promise : )

How were you as a teenager ?
I so wanna know.

Dreamy, i guess. Kind of a loner. always enjoyed drawing, fantasizing about stories, music videos, animated images, athmospheres. that’s pretty much it, a dreamy, lanky guy wearing skateboarder-look-alike clothes and a bad, real bad haircut.

Greasy ? Spiky ?

Definetely spiky. with shitty blonde highlights.

Hahaha j’adore.
So how did you become a graphic designer ?
Where did you study ?

I attended ESAD, in Reims, France. A small design school, with real good workshops and teachers, such as Laurent Fetis or Pierre Charpin. Graduated a Masters degree in Visual Communication in 2005, and then… off to New York city.

What did you do in New York, apart from enjoying nightlife and Brooklyn hotties ?
Sounds like you’ve been there as well… : )

What happens in NYC stays in NYC
I went there to work for a creative studio called Base
it’s a network of design agencies, originally from Brussels. They now have many agencies worldwide, working on fashion/luxury oriented projects, and cultural institutions as well… helped me get the strong experience i missed at school.
Really had the best of times there on both professional and human fields.

How would you define your style ?
I work my best not to have one. I don’t see myself as an artist or an illustrator, which implies i try not to lock myself up in a aesthetic signature. I like it much better when I’m challenged to produce something that doesnt look like what i usually do on my own. I think it’s what’s most important about being an Art director… focusing on what’s best for every project/client, and not applying your graphic identity to every single thing you create.

Who are the artists that you like ? Do they have an influence on your art ? What are the other influences on your work ?
Well, inspiration is kind of the key notion when working. i don’t think we’re in a position where we, graphic designers and so on, can really create something totally new. I sometimes feel like everything has been done/processed/experienced already…but we can do our best to reinvent, blend different styles, make something new from various sources from the past… you see it a lot today….ancient greece meets fluorescent meets art deco… i think what we have to offer is a new perspective on what already is a part of our visual culture, a brand new vision of our neverending graphic background. I personaly tend to be influenced by contemporary works from various design studios that i like, Petronio Associtates, Non-Format, Homework, Vasava… or graphic artists such as Mat Maitland, Si Scott, Stéphane Manel, Laurent Fétis… people with much more experience but who travel in the same waters as i do.

You have two websites. One for fun and one for work ?
You got it right. one is a corporate portfolio of fully processed projects, the other is more spontaneous, and features unselected works, random try-outs, playlists.

That’s really cool, we can see what you’ve already accomplished and the variety of what you have in mind, including your great playlists.
Oh thanks : )

What is the project you’re the most proud of ?
I guess i’ll pick the window display design for french luxury house Hermes in collaboration with art director Jean-Michel Bertin. It has been a great source of creative enjoyment : ) i designed a global system of cardboard animated landscapes last fall, and we came up with this idea of mirror animal silhouettes for Xmas, which has been displayed in all stores in France. It was exciting working on such a large scale project, with real creative freedom, and a great pleasure to work with Jean-Michel, who is a great art director and set designer.

Is there some project right now, that you would like to develop ?
And generally, who would you like to work with ? for ?

I wish i had more time to work on self-initiated projects. i would love to give birth to a web-based magazine, with animated fashion series, video, sound… we’ll see. On a more general level, i haven’t worked on music artwork yet, and i must say it’s something i would be real excited about.
If i could choose the dream-person to work with/for… Fabien Baron, of course. (Fabien, if you ever happen to read this, please call me) but if i want to be pragmatic, i’d say that working with larger creative studios, with more experience, wider network, could be very interesting. I’ve been working on my own for a few years now, working on various stuff… but i still think i have a lot to learn from others.
Oh, and i would love to work for department store Le Bon Marché. Don’t ask me why, i have a big fantasy about working for them, on products/objects. I’m also considering working hand-in-hand with furniture/object designers… lots of fascinating things are happening in the object design field right now.

Thanks Alex ! We’re on Chat Cheri, would you please draw me some chat cheri ?
Thank you ! I sure will.

New Mango campaign feat. Scarlett Johansson


Denim look + high waist belt = OK
Kaki touch = OK
But God, the sleeveless trench… Come on Mango, couldn’t you do better ?
The cold neon atmosphere of the campaign is not really up to date either, and doesn’t fit with what you would expect for a spring-summer communication.
See below the pics to judge by yourself.

Mustang Mustang Mustang


Pourquoi aller voir Mustang ce soir au Scopitone ?

Parce que le Scopitone a pris ses quartiers là où le Paris Paris s’était éteint. Après un extreme makeover qui lui a dopé le son, le club peut à nouveau recevoir les perles dénichées sur le net comme les artistes les plus reconnus – tels les Kooks en décembre dernier – qui s’offrent là un moment intense d’intimité au plus près de leur public d’adorables bébés rockeurs. Outre un viol collectif de Luke Pritchard, on a pu assister à la prestation d’Appaloosa, entre concert raté et géniale performance. On aime. On aime aussi la possibilité de trinquer autour d’un plateau de fromages et cochonnailles. La convivialité avant tout, maître mot du Scopitone, dont la direction artistique a été confiée à Joachim Roncin et où on apprécie particulièrement les soirées de nos copines des Kiss The Girl.

Parce que Mustang, c’est un mec de 19 ans qui arrive à vous faire écouter des paroles en français sans que l’on s’étouffe, de rire ou de stupeur. 19 ans et un recul exceptionnel sur ses semblables. Leur musique vous plonge dans les années 50, un oeil sur les ricains, direction le drive-in, Elvis plein les oreilles. C’est rétro, c’est nouveau. La fraîcheur de leur jeune âge, Clermont-Ferrand, on est loin des hypeux mondains parisiens.

Parce que Mustang, c’est le groupe que vont s’arracher les magazines de mode. On ne fait que vous parler de ça, sortez les bananes, les mecs, c’est maintenant que ça se passe. Le pompadour gominé n’en finit plus de s’exposer en couv (on en reparle très vite sur Chat Cheri). De Zach Efron à Joseph Gordon-Lewitt, ça relooke au pied levé le type le plus transparent, la fashion credibility est dans la poche. Le look rockabilly n’est pas en reste, et on adore la singularité de chaque membre du groupe, qui garde son identité sans sombrer dans la mauvaise (bonne ?) copie des Forbans.

Et si vous ratez Mustang ce soir, achetez leur album A71, écoutez les sur Myspace, ou allez les voir en première partie de Revolver jeudi à la Cigale.

Hot Now : Fedoramania


The felt hat brings a classic chic touch to the silhouette, and is more than helpful on a rainy day to keep it warm and dry. Hurry up, the sunny days will be soon back…

From a vintage movie

Annie Hall – written and directed by Woody Allen (1977), with Diane Keaton

In fashion shows

Tommy Hilfiger an Burberry Prorsum – Fall Winter 09-10
Credits :

On Celebs

Miranda Kerr, Mary Kate Olsen, Kate Moss, Keira Knightley

On Fashion journalists

Garance Doré, who wrote about her hat here.

Lauren Bastide – ELLE (on the facehunter)

On Hipsters

credits : the Sartorialist and Garance Doré

Hot Now : Colonel Mustard


in Fashion
Golden mustard in Chloe Fall-Winter 09 ad, shot by Mikael Jansson.

Fashion Shows, Fall 09 and Spring 10, Sonia Rykiel, John Galliano, Christian Lacroix, and Balenciaga : From bright mustard outfit to undertoned detail.

Beauty, with Christian Dior’s Fall fashion show


Here Mary Kate Olsen, in 2008 and in December 2009.

On fashion bloggers
Recent pics posted by – from top to bottom – Jane from Sea of Shoes, Rumi from Fashion Toast, and Tavi from Style Rookie.

In the street
Details, in various pics from the Sartorialist and the Facehunter. And yes, I believe that on the last pic, the choice of the mustard scarf is a fashion statement.

Vintage movies
Heather McNamara’s favorite color in Heathers (1989)
Pics via Cafe Mode

Recent TV shows pretending to be vintage
General tone of Mad Men (2007-…)
Fashion, light, settings.