I had never heard about Kid Kudi before his Day ‘N’ Nite video clip directed by So Me. Apart from the great job that the talented French graphic designer can provide, you can’t deny that it’s also very effective in terms of communications.
The style remains quite similar to what has been done before on Justice’s D.A.N.C.E. or on Kanye West living the good life, but I really like how the drawings are integrated in the video. The image serves the lyrics. The music is not revolutionary but is sublimed by the visual support.
If you haven’t visited it yet, you can check his EdBanger bloggin contribution on Cool Cats, section So Far So Me.